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Subject Term
- television viewing[remove]24
- listenership14
- television13
- information sources12
- media use10
- farmers9
- radio9
- media effectiveness8
- rural broadcasts8
- farm journals7
- information seeking6
- readership6
- information needs5
- television programming5
- broadcasting4
- media research4
- rural people4
- India3
- information services3
- market information3