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Subject Term
- adoption process[remove]24
- adoption21
- diffusion12
- innovations10
- farmers9
- farming methods7
- information sources7
- decision making6
- communication theory5
- media effectiveness5
- technology transfer5
- diffusion process4
- adoption behavior3
- extension3
- extension communication3
- social factors3
- biotechnology2
- communication research2
- conservation2
- credit2