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credibility (source)
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23
trust
19
food
11
attitudes
10
consumers
8
food safety
8
food industry
7
consumer attitudes
6
farmers
6
marketing communication
6
Internet
5
risk assessment
5
agri-marketers
4
agribusiness
4
buyer behavior
4
buying behavior
4
decision making
4
information needs
4
information technology
4
Europe
3