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Subject Term
- India[remove]151
- information sources[remove]151
- farmers57
- adoption56
- media use41
- communication behavior38
- adoption behavior33
- influences32
- information seeking32
- media effectiveness22
- extension communication21
- innovations21
- technology transfer21
- rural areas19
- villages19
- farmer attitudes18
- diffusion17
- adoption process15
- development communication15
- communication channels14