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information needs
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39
farmers
33
advertising
28
farm journals
15
farm families
14
farmer attitudes
11
roles
11
buying behavior
9
decision making
8
buyer behavior
7
farm women
7
readership
6
ethical issues
5
message content
4
media effectiveness
3
women
3
appeals (message)
2
information sources
2
poultry
2
transportation
2