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Subject Term
- adoption process[remove]20
- adoption17
- diffusion16
- rural development8
- farmers7
- information sources7
- innovations7
- India5
- communication theory5
- development issues5
- adoption behavior4
- development communication4
- history4
- social factors4
- change3
- decision making3
- interpersonal communication3
- mass media3
- media effectiveness3
- rural areas3