MLA

Richards, Timothy J. A Discrete/continuous Model of Fruit Promotion, Advertising and Response Segmentation. USA, 2000.

APA

Richards, T. J. (2000). A discrete/continuous model of fruit promotion, advertising and response segmentation. USA.

Chicago

Richards, Timothy J. A Discrete/continuous Model of Fruit Promotion, Advertising and Response Segmentation. USA, 2000.