MLA

Kaiser, Harry M, Donald Liu, and J.G Pritchett. Optimal Choice of Generic Milk Advertising Expenditures by Media Outlet. USA, 1998.

APA

Kaiser, H. M, Liu, D., & Pritchett, J. (1998). Optimal choice of generic milk advertising expenditures by media outlet. USA.

Chicago

Kaiser, Harry M., Donald Liu, and J.G Pritchett. Optimal Choice of Generic Milk Advertising Expenditures by Media Outlet. USA, 1998.