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Live & Kicking: Cricket needs cash boost; Football is the game of the moment. So what hope does cricket have?

Black Caribbean Literature (BCL)
Sewell,Tony (Author)
Newspaper Article
Publication Date:
London, UK
African American Research Center, Library, University of Illinois at Urbana-Champaign
Subject Term:
Blacks, Caribbean, Culture, England, Cricket (sport), Black culture, Minority & ethnic groups, Recreation, Sports
I don't believe this is because cricket is an inferior game. But, in the eyes of the punters, football rules. This is true, not only in Britain but also in the Caribbean. I was therefore surprised that Channel 4 felt it could cash in on the enthusiasm shown for the Reggae Boyz by putting on a concert at Lords. West Indies tours to Britain in the '60s, '70s and '80s served a much wider purpose that went beyond hearing leather on willow. For those of us oppressed in the context of slavery and colonialism, the black body was something to be despised. It was particularly important for the Windrush generation and during the '50s and '60s, when the factory and the street were open season for racists.