Reprint of the author's 2010 M.A. thesis (Carleton University, 2010), 252 p., 3 microfiches + 1 CD-ROM., In 1970s Bahamas, a radio serial cum soap opera called The Fergusons of Farm Road that ran for almost 190 episodes over a five year period became a cultural phenomenon. Ironically, it was originally a part of a courtesy campaign designed to teach Bahamians the importance of being friendly to tourists. This thesis is the first significant study of the Fergusons , basing its insights on original episode scripts, interviews and recently discovered archival audio recordings. It situates the show within the historical and cultural context of the ongoing Bahamian tourism courtesy campaigns to better understand how it transcended the limitations of its pedagogical role into the realm of abiding popular culture.