Agriculture's new name game

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sfiligoj, Eric (author)
    Format:
    Editorial
    Publication Date:
    2018-05
    URL:
    https://croplife.com/editorial/agricultures-new-name-game
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11800
    Journal Title:
    CropLife
    Subject Term:
    agri-marketers, agribusiness, marketing, marketing communication, concentration, ownership, consolidation, identity, names, and communication devices
    Notes:
    Editorial comments on the series of mergers, consolidations, and buy-up in many sectors of the agricultural marketplace. "As always, only time will tell how long-standing any of these new names end up being."

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