Librarian View
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a| An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa
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a| Ramukumba, Takalani
e| author
4| aut
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a| Journal article
260
a| South Africa
c| 2017
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a| Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
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a| 12 pages.
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a| Online via open access. 11 pages.
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a| advertising
2| ACDC
650
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a| appeals (message)
2| ACDC
650
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a| audience analysis
2| ACDC
650
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a| audience research
2| ACDC
650
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a| communication analysis
2| ACDC
650
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a| communication research
2| ACDC
650
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a| decision making
2| ACDC
650
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a| e-mail
2| ACDC
650
1
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a| evaluation
2| ACDC
650
1
7
a| event planning
2| ACDC
650
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a| face-to-face communication
2| ACDC
650
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a| food
2| ACDC
650
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a| information sources
2| ACDC
650
1
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a| media effectiveness
2| ACDC
650
1
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a| newspapers
2| ACDC
650
1
7
a| posters
2| ACDC
650
1
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a| promotion
2| ACDC
650
1
7
a| radio
2| ACDC
650
1
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a| sampling
2| ACDC
650
1
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a| web sites
2| ACDC
650
1
7
a| tourism
2| ACDC
650
1
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a| outdoor
2| ACDC
650
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a| marketing communication
2| ACDC
650
1
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a| word-of-mouth marketing
2| ACDC
650
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a| motivation
650
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a| social media
2| ACDC
650
1
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a| events
2| ACDC
650
1
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a| Facebook
2| ACDC
650
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a| South Africa (Africa, Southern)
2| ACDC
650
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a| formative evaluation
650
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a| festivals
650
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a| flyers
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g| 6(4)
t| African Journal of Hospitality, Tourism and Leisure
856
u| https://www.researchgate.net/publication/321920392_An_evaluation_of_festival_activities_as_motives_for_festival_attendance_A_case_study_of_Strawberry_festival_at_the_Redberry_farm_in_George_South_Africa
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a| Agricultural Communications Documentation Center, Funk Library, University of Illinois
c| + Box: 133
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a| ACDC
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s| 2017
