Working ranch video goes viral on the first try: a sponsored post garners 2 million views after only a day on Facebook

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Becky (author)
    Format:
    Journal article
    Publication Date:
    2017
    URL:
    https://www.foliomag.com/working-ranch-magazine-goes-viral-first-try/
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11249
    Journal Title:
    Folio
    Subject Term:
    advertising, farm journals, Internet, livestock, media effectiveness, online services, media effects, Facebook, online marketing, online advertising, online promotion, online communication, and advertising effectiveness
    Notes:
    Online via Folio.com. 3 pages., Article explains how Working Ranch magazine "broke the internet" with the magazine's first and only piece of sponsored content. It went viral and garnered nearly two million views, "bringing in 400-500 leads and dozens of sales to the unsuspecting advertiser."

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