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Seeing through the golden arches: transparency in the digital age

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ngondo, Prisca S. (main author / Texas State University), Craig, Clay (author / Texas State University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
case studies, communication methods, consumers, ethical issues, food, listening, participation, public relations, restaurants, interaction, transparency, social media, food issues, food retailing, interactive communication, food stores, food ethics, McDonald's Corporation, ethical behavior
Notes:
See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."