Seeing through the golden arches: transparency in the digital age

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ngondo, Prisca S. (author / Texas State University) and Craig, Clay (author / Texas State University)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10896
    Subject Term:
    case studies, communication methods, consumers, ethical issues, food, listening, participation, public relations, restaurants, interaction, transparency, social media, food issues, food retailing, interactive communication, food stores, food ethics, McDonald's Corporation, and ethical behavior
    Notes:
    See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."

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