Librarian View
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a| Connecting social media data and crisis communication theory: a case study on the chicken and the egg
100
1
a| Lauran, N.
e| author
4| aut
700
1
a| Kunneman, F.
e| author
4| aut
700
1
a| Van de Wijngaert, L.
e| author
4| aut
655
7
a| Online journal article
260
b| Taylor & Francis
c| 2019-01-01
520
a| In a crisis situation, communication is an important asset for safeguarding the reputation of an organization. The communication strategy that is used in a crisis influences the way people perceive the crisis. While extensive research is conducted and clear communication guidelines about crisis communication are provided, current research tends to focus on a single actor in a crisis within a homogeneous stakeholder group. In this article, we analyze whether and how different groups of stakeholders frame a crisis and the extent to which they attribute responsibility for the crisis to actors. The case concerns the use of an illegal lice detergent (fipronil) in eggs in the Netherlands in the summer of 2017. Based on the analysis of Twitter data related to the case using multiple methods (network analysis, a longitudinal analysis and the annotation of a sample of tweets), this study shows that a seemingly simple case in a single sub-arena has different subgroups that use different frames and attribute different responsibilities to different stakeholders. This result implies that a reconsideration of communication strategies during and after a crisis is needed.
500
a| 20 pages.
500
a| via online journal.
650
1
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a| animal rights
2| ACDC
650
1
7
a| consumers
2| ACDC
650
1
7
a| crisis communication
2| ACDC
650
1
7
a| food safety
2| ACDC
650
1
7
a| poultry
2| ACDC
650
1
7
a| animal communication
2| ACDC
650
1
7
a| social media
2| ACDC
650
1
7
a| Twitter
2| ACDC
650
1
7
a| animal welfare
2| ACDC
650
1
7
a| Netherlands (Europe)
2| ACDC
650
1
a| activists
650
1
a| media coverage
650
1
a| online communication
773
0
t| Journal of Risk Research
024
a| 10.1080/13669877.2019.1628097
2| doi
856
u| https://doi.org/10.1080/13669877.2019.1628097
852
a| Agricultural Communications Documentation Center, Funk Library, University of Illinois
c| + Box: 32
910
a| ACDC
920
s| 2019