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Farm households' simultaneous use of sources to access information on cotton crop production

Agricultural Communications Documentation Center (ACDC)
Yaseen, Muhammad (main author), Ahmad, Mokbul Morshed (author), Soni, Peeyush (author)
Online journal article
Publication Date:
Taylor & Francis
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
cotton, extension, information needs, information sources, mass media, traditional media, access, Pakistan (Southern Asia), social networking, information communication technology, farm household
14 pages., via online journal., This study has investigated farm households' simultaneous use of social networks, field extension, traditional media, and modern information and communication technologies (ICTs) to access information on cotton crop production. The study was based on a field survey, conducted in Punjab, Pakistan. Data were collected from 399 cotton farm households using the multistage sampling technique. Important combinations of information sources were found in terms of their simultaneous use to access information. The study also examined the factors influencing the use of various available information sources. A multivariate probit model was used considering the correlation among the use of social networks, field extension, traditional media, and modern ICTs. The findings indicated the importance of different socioeconomic and institutional factors affecting farm households' use of available information sources on cotton production. Important policy conclusions are drawn based on findings.