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Using images of farmed animals in environmental advocacy: an antispeciesist, strategic visual communication proposal

Agricultural Communications Documentation Center (ACDC)
Fernández, Laura (main author)
Online journal article
Publication Date:
USA: SAGE Journals
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
animal rights, diet, environment communication, ethical issues, livestock, pollution, visual communication, food production, animal welfare, advocacy, agri-business, climate change, vegan, violence, ethical consumption, farm animals, effective communication, morals
19 pages., Via online journal., This article discusses two main issues: the historical invisibility of the role of animal agriculture in climate change and whether it is useful to include explicit violent images or “moral shock” of farmed animals in environmental advocacy campaigns to fight against climate change and environmental devastation. The claim will be explored at two levels: ethical and strategic. According to the current literature available, it will be argued that we have sound arguments to believe that using images of farmed animal suffering (including explicit violent images and moral shocks) is both an ethical and effective approach to reach the end of speciesist oppression and to mitigate climate change.