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Tell stories to engage audiences

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cave, Jayci (main author)
Format:
Journal article
Publication Date:
2018-03
Published:
Cooperative Communicators Association, Bellefonte, Pennsylvania.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), cooperatives, message content, storytelling, writing skills, writing styles, cooperative communication, emotion, call to action