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Keeping top-of-mind: the impact of audio phone reminders on Kenya farmers' knowledge and uptake of drought tolerant (DT) maize

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cai, Tian (main author), Steinfield, Charles (author), Olsen, Jennifer (author)
Format:
Paper
Publication Date:
2017-07-30
URL:
http://ageconsearch.umn.ed/record/259115?In=en
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
audiovisual media, corn, education effects, educational media video, farmers, Kenya, knowledge, knowledge level, media effectiveness, mobile communication systems, telephone communication, value of information, video, information technology, drought, cell phones, climate change, intention
Notes:
Research paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 31 pages.