- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Copeland, O.B. (author)
- Format:
- Book chapter
- Publication Date:
- 1966
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08498
- Subject Term:
- commercial organizations, communication planning, cooperative programs, extension, extension communication, extension methods, feedback, image, mass media, media selection, organizations, public relations, stakeholders, and publics
- Notes:
- Pages 375-387 in H.C. Sanders and others (editors), The Cooperative Extension Service, Prentice-Hall,Inc., Englewood Cliffs, New Jersey. 436 pages.
