Librarian View
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a| MediaGrowth Executive Summit
100
1
a| Bernick, Karen
e| author
4| aut
655
7
a| Presentation
260
a| USA
c| 2017-04-06
520
a| Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.
500
a| Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages.
650
1
7
a| adoption
2| ACDC
650
1
7
a| campaigns
2| ACDC
650
1
7
a| case studies
2| ACDC
650
1
7
a| change
2| ACDC
650
1
7
a| farm journals
2| ACDC
650
1
7
a| farmers
2| ACDC
650
1
7
a| information sources
2| ACDC
650
1
7
a| mass media
2| ACDC
650
1
7
a| media effectiveness
2| ACDC
650
1
7
a| media use
2| ACDC
650
1
7
a| mobile communication systems
2| ACDC
650
1
7
a| print media
2| ACDC
650
1
7
a| telephone communication
2| ACDC
650
1
7
a| video
2| ACDC
650
1
7
a| digital
2| ACDC
650
1
7
a| marketing communication
2| ACDC
650
1
7
a| agri-marketing
2| ACDC
650
1
7
a| cell phones
2| ACDC
650
1
7
a| social media
2| ACDC
650
1
7
a| smartphones
2| ACDC
852
a| Agricultural Communications Documentation Center, Funk Library, University of Illinois
c| + Box: 164
910
a| ACDC
920
s| 2017
