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The value of a YouTube video: a content analysis of the message sensation value of GMO labeling videos

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Krause, Amber (main author), Meyers, Courtney (author), Irlbeck, Erica (author), Chambers, Todd (author)
Format:
Conference paper
Publication Date:
2016-02
URL:
https://sites.google.com/a/extension.org/saasagcomm/proceedings/-2016proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), biotechnology, food, food safety, labeling, message content, presentation, risk communication, video, visual communication, genetic engineering, social media, genetic modification, YouTube
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 26 pages.