- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wellman, H. R. (author)
- Format:
- Journal article
- Publication Date:
- 1938-01
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=6847368&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D07503
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 3 (3): 225-239
- Subject Term:
- advertising, advertising research, consumption, data collection, distribution, market analysis, markets (selling), newspapers, radio, research needs, sales promotion, nuts, relationship marketing, and USA (United States of America; North America)
