« Previous | of | Next »

Green marketing messages and consumers' purchase intentions: promoting personal versus environmental benefits

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Grimmer, Martin (main author), Woolley, Meghann (author)
Format:
Journal article
Publication Date:
2014-08
URL:
http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=96920256&site=ehost-live
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
analysis, attitudes, behavior, consumer information, consumers, environment, environmental communication, influences, participation, students, marketing communication