- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Homburg, Christain (author), Ehm, Laura (author), and Artz, Martin (author)
- Format:
- Journal article
- Publication Date:
- 2015-10
- URL:
- http://search.ebscohost.com/login.aspx?direct=true&db=ufh&AN=109545965&site=ehost-live
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06890
- Journal Title:
- Journal of Marketing Research
- Journal Title Details:
- 52(5) : 629-641
- Subject Term:
- communication analysis, communication behavior, communication patterns, marketing research, online services, social communication, social marketing, social media, and social networking
