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A content analysis of pesticide advertisements in four selected popular magazines

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Salcedo, Rodolfo N. (main author), Read, Hadley (author), Evans, James (author), Kong, Ana C. (author)
Format:
Manuscript
Publication Date:
1972
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, chemicals, coverage, farm journals, journals, labeling, message content, pesticides, reporting, rural-urban differences
Notes:
Unpublished research report(Subreport II). 12 pages., On average, only one of four pesticide advertisements encouraged label reading.