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The potential of microblogs for the study of public perceptions of climate change

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Auer, Matthew R. (main author), Zhang, Yuman (author), Lee, Priscilla (author)
Format:
Journal article abstract
Publication Date:
2014-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138
Subject Term:
attitudes, change, information issues, media effectiveness, message content, persuasion, public attitudes, roles, weather, bias, climate, social media, Twitter, microblogs
Notes:
Authors examine the dilemma created by the "oversimplifying or biased framings and pronouncements by celebrities" and the frequent use of microblogs to persuade and be persuaded.