- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1988
- Published:
- USA: Dow Agricultural Products Public Issues Group, Midland, Michigan.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03031
- Journal Title:
- The Bottom Line
- Journal Title Details:
- : 2
- Subject Term:
- agribusiness, chemicals, media relations, pest management, pesticides, marketing communication, and agri-marketing