Paradigm shift in agricultural communication

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pailoor, Shivaram (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02270
    Subject Term:
    change, communication theory, coverage, development communication, environment, extension communication, farm journals, India, indigenous knowledge, information issues, journalism, media effectiveness, newspapers, radio, reporting, rural development, technology transfer, traditional knowledge, environmental journalism, and Adike Pathrike
    Notes:
    Pages 225-231 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages., Documentary film maker describes a trip down the Yamuna River.

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