Is this effective? A content analysis of online agricultural awareness campaigns
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Abstract
- Publication Date:
- 2012-06-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186
- Subject Term:
- appeals (message), campaign planning, campaigns, communication planning, education effects, media effectiveness, message content, photographs, rural-urban communication, framing, social media, websites
- Notes:
- 2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.