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Is this effective? A content analysis of online agricultural awareness campaigns

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Irani, Tracy (main author), Settle, Quisto (author), Goodwin, Joy N. (author), Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Format:
Abstract
Publication Date:
2012-06-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, education effects, media effectiveness, message content, photographs, rural-urban communication, framing, social media, websites
Notes:
2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.