Is this effective? A content analysis of online agricultural awareness campaigns

Collection:

Agricultural Communications Documentation Center (ACDC)

Contributor:

Irani, Tracy (main author), Settle, Quisto (author), Goodwin, Joy N. (author), Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)

Format:

Abstract

Publication Date:

2012-06-11

Published:

USA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186

Subject Term:

appeals (message), campaign planning, campaigns, communication planning, education effects, media effectiveness, message content, photographs, rural-urban communication, framing, social media, websites

Notes:

2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.