Is this effective? A content analysis of online agricultural awareness campaigns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author), Settle, Quisto (author), Goodwin, Joy N. (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Format:
    Abstract
    Publication Date:
    2012-06-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00616
    Subject Term:
    appeals (message), campaign planning, campaigns, communication planning, education effects, media effectiveness, message content, photographs, rural-urban communication, framing, social media, and websites
    Notes:
    2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.

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