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Farmers don't catch the 7:40: they are people, but advertising to them must be of individual type

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author), Agricultural Publishers Association, Chicago, Illinois.
Format:
Journal article
Publication Date:
1930-09-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), farm journals, farmers, information needs, message content, rural-urban difference, marketing communication
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Reprint. 4 pages.