Farmers don't catch the 7:40: they are people, but advertising to them must be of individual type

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1930-09-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36821
    Journal Title:
    Printers Ink
    Subject Term:
    advertising, appeals (message), farm journals, farmers, information needs, message content, rural-urban difference, and marketing communication
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Reprint. 4 pages.

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