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Farm papers and rejected copy

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author), Agricultural Publishers Association, Chicago, Illinois.
Format:
Letter
Publication Date:
1929-12-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agri-marketers, appeals (message), ethical issues, farm journals, finance, message content, marketing communication
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 77. 2 pages., Letter from APA executive secretary to a Better Business Bureau staff member identifying some kinds of objectional advertising copy that APA publishers refuse to accept.