Librarian View
LEADER 00991nam a2200301uu 4500
001
ACDC_C36469
003
BibLeaves
008
s xxu||||||||||||||||||||||
245
1
0
a| Try to make us smart before you call us stupid
100
1
a| MacDougall, Malcolm D.
e| author
4| aut
655
7
a| Journal article
260
a| USA
c| 1984-10-19
650
1
7
a| advertising
2| ACDC
650
1
7
a| advertising agencies
2| ACDC
650
1
7
a| appeals (message)
2| ACDC
650
1
7
a| audience analysis
2| ACDC
650
1
7
a| audience research
2| ACDC
650
1
7
a| communication research
2| ACDC
650
1
7
a| consumers
2| ACDC
650
1
7
a| decision making
2| ACDC
650
1
7
a| message content
2| ACDC
650
1
a| roles
650
1
7
a| writing skills
2| ACDC
650
1
7
a| companion animals
2| ACDC
773
0
g| 24(9) : I-9-11
t| Journal of Advertising Research
852
a| Agricultural Communications Documentation Center, Funk Library, University of Illinois
c| COMMUNICATIONS 659.112705JO
910
a| ACDC
920
s| 1984
