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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Davies, Evan (author), Martin, Diane (author), Opperman, Mike (author), Schroeder, Troy (author), Camden, Ann Gottbrath (author), Steever, Sara (author), Young, Jeff (author), and George, JoDee (author)
Format:
Journal article
Publication Date:
2011-05
URL:
https://i-share-uiu.primo.exlibrisgroup.com/permalink/01CARLI_UIU/19i54ii/cdi_proquest_reports_1691164232
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36462
Journal Title:
Agri Marketing
Journal Title Details:
49(4) : 30-31, 34, 36
Subject Term:
advertising , audience , audience analysis , communication channels , e-mail , farming , machinery , organizations , public perception , public relations , communications planning , collaboration , social media , creativity , applications (apps) , media analysis , relationship , marketing strategies , market , interview , consumer perceptions , environmental awareness , brand , market trends , digital communication , channels , market understanding , consumer focused , global market strategy , green strategies , online software , digital storytelling , and advisor
Notes:
Representatives from 8 marketing communications agencies discuss what's new and answer questions about their profession. Discusses a shift into advisory roles., Accessible via University of Illinois Library System
