Using informant directed interviews to discover risk orientation: how formative evaluations based on interpretive analysis can improve persuasive safety campaigns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Tarla Rai (author), Witte, Kim (author), Enkerlin-Hoeflich, Ernesto (author), Espericueta, Lorina (author), Flora, Jason Todd (author), Florey, Nanci (author), Loughran, Tamara (author), and Stuart, Rebekah (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36399
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    22 : 199-215
    Subject Term:
    appeals (message), attitudes, audience analysis, audience research, campaign planning, campaigns, communication planning, communication research, evaluation, farm safety, farmer attitudes, interviewing, machinery, message content, persuasion, research methods, risk assessment, risk communication, safety, visual communication, writing styles, and risk management

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