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Using informant directed interviews to discover risk orientation: how formative evaluations based on interpretive analysis can improve persuasive safety campaigns

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Peterson, Tarla Rai (main author), Witte, Kim (author), Enkerlin-Hoeflich, Ernesto (author), Espericueta, Lorina (author), Flora, Jason Todd (author), Florey, Nanci (author), Loughran, Tamara (author), Stuart, Rebekah (author)
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), attitudes, audience analysis, audience research, campaign planning, campaigns, communication planning, communication research, evaluation, farm safety, farmer attitudes, interviewing, machinery, message content, persuasion, research methods, risk assessment, risk communication, safety, visual communication, writing styles, risk management