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A systems-based evaluation planning model for health communication campaigns in developing countries

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rice, Ronald E. (main author), Foote, Dennis R. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
analysis, campaign planning, campaigns, communication planning, developing countries, development, evaluation, health information, program evaluation, rural development, health
Notes:
Pages 146-167 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.