A systems-based evaluation planning model for health communication campaigns in developing countries

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rice, Ronald E. (author) and Foote, Dennis R. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35837
    Subject Term:
    analysis, campaign planning, campaigns, communication planning, developing countries, development, evaluation, health information, program evaluation, rural development, and health
    Notes:
    Pages 146-167 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.

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