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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Atkin, Charles K. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35835
Subject Term:
appeals (message) , campaign planning , campaigns , communication planning , communication theory , health information , mass media , media effectiveness , message content , public information , and health
Notes:
Pages 49-68 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
