- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arnold, Carl J. (author)
- Format:
- Journal Article
- Publication Date:
- 1955
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30242
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 19(3) : 266-267
- Subject Term:
- content analysis, coverage, government programs, journals, livestock, market information, reporting, trends, and marketing communication
