The flip side

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kozak, Jerry (author / President, National Milk Producers Federation) and National Milk Producers Federation, Arlington, Virginia.
    Format:
    Commentary
    Publication Date:
    2007-07
    URL:
    http://nmpf.org/latest-news/ceo-corner/jul-2007/the-flip-side
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30201
    Subject Term:
    accuracy, coverage, dairy, economics, mass media, media effectiveness, reporting, and bias
    Notes:
    2 pages., Explains that in reporting on milk prices the media often emphasize the supply side rather than the demand side.

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