To rally an online community, start with controversy

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yung, Jean (author)
    Format:
    Article
    Publication Date:
    2007-10-30
    URL:
    http://www.ojr.org/ojr/stories/071030yung
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29757
    Subject Term:
    advertising, agri-marketers, agribusiness, careers, communicator effectiveness, conflict, coverage, information services, Internet, journalists, networks, New Zealand, online services, reporting, roles, web sites, blogs, blogging, and Stevenson, Philippa
    Notes:
    Via Online Journalism Review. 4 pages., Question/response feature with New Zealand agricultural reporter, Philippa Stevenson, who "stirs up Kiwi farmers with her blog on snake oil fertilizers, gaseous sheep and global warming."

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