Long-term effectiveness of the early mass media led anti-smoking campaigns in Australia

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pierce, John P. (author), Macaskill, Petra (author), and Hill, David (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29533
    Subject Term:
    Australia, campaign planning, campaigns, communication planning, education effects, evaluation, health information, mass media, media effectiveness, tobacco, and health
    Notes:
    Pages 57-70 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

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