- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hornik, Robert C. (author)
- Format:
- Book
- Publication Date:
- 2002
- Published:
- International: Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29531
- Subject Term:
- campaign planning, change, communication planning, communication research, education programs, evaluation, health information, labeling, mass media, media effectiveness, research methods, tobacco, and health
- Notes:
- 435 pages.