Bridging the media gap: where does an idea start?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Jeff (author)
    Format:
    PowerPoint
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29284
    Subject Term:
    audience analysis, audience research, campaign planning, campaigns, and communication planning
    Notes:
    Presentation at the Agricultural Media Summit, Fort Worth, Texas, August 4, 2009. 5 pages., Emphasizes that strategic communications planning should start with customers and prospects.

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