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Short case history: how new social media can get out of control

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McMahon, Kate (main author)
Format:
Article
Publication Date:
2009-08-26
URL:
http://www.agrimarketing.com/show_story.php?id=56320
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173
Subject Term:
communicator effectiveness, feedback, food, Internet, web sites, food industry, marketing communication, blogs, social media
Notes:
MorningNewBeat.com via AgriMarketing update. 2 pages., Executive of Whole Foods has stirred "a firestorm of controversy with an op-ed piece on health care reform."