Uninformed consumers at risk of being misled by animal rights activists

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, Dan (author / Outsource Marketing) and Sask Pork and Manitoba Pork Council, Canada.
    Format:
    Commentary
    Publication Date:
    2009-03-05
    URL:
    http://farmscape.com
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28818
    Subject Term:
    accuracy, animal rights, appeals (message), consumers, information issues, interest groups, knowledge level, media relations, publicity methods, video, and bias
    Notes:
    Via online. 1 page.

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