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The effect of message frames on attitudes toward internationalizing agricultural extension

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lundy, Lisa K. (main author)
Format:
Journal article
Publication Date:
2007
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resource, and Life and Human Sciences, Gainesville, Florida.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
appeals (message), attitudes, extension, extension agents, intercultural communication, international communication, message content, framing, frames
Notes:
Abstract posted at www.aceweb.org