Message making 101: creating consumer-friendly messages

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    International Food Information Council, Washington, D.C.
    Format:
    Report
    Publication Date:
    2008
    URL:
    http://ific.org/tools/messages.cfm
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27789
    Subject Term:
    appeals (message), communication planning, consumers, food, food safety, message content, and writing style
    Notes:
    4 pages.

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