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"Green" sales pitch isn't moving many products - shoppers choose convenience over ecological benefits; landfills piled with plastic

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fowler, Geoffrey A. (main author)
Format:
Journal article
Publication Date:
2002-03-06
URL:
http://www.wiley.com/college/businessextra/student/info/simon393908/sis079.htm
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163
Subject Term:
buyer behavior, buying behavior, consumers, consumption, energy, environment, environmental communication, environmental quality, food, labeling, marketing
Notes:
Via online. 4 pages.