- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yep, Benjamin H. (author) and Riggs, Norman P. (author)
- Format:
- Journal article
- Publication Date:
- 1978-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26819
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 16 : 5-10
- Subject Term:
- audience analysis, audience research, communication research, extension, extension communication, extension programs, research methods, and ethnic factors
