- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Westley, Bruce H. (author)
- Format:
- Journal article
- Publication Date:
- 1971-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26431
- Journal Title:
- American Behavioral Scientist
- Journal Title Details:
- 14(5) : 719-743
- Subject Term:
- change, diffusion, mass communication, mass media, roles, social change, social factors, and Innovation
